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Soccerway has been one of the most attractive football websites since the early days of internet. The story of the site dates back to as early as 1996. With its light and user-friendly design, broad data coverage and unique content, Soccerway is rightfully claiming to be the home of online football information.
Current coverage of the data on the site includes over 900 competitions from more than 200 countries around the globe. The depth of Soccerway’s content reach goes as low as semi-professional leagues in most territories, including reserve, youth and women competitions. Soccerway covers world’s football round the clock, 365 days a year, from every venue.
As a result of its unique position on the web, Soccerway is visited by millions of football fans from almost any country on the planet every month, which makes it an interesting site for various advertising partners
- Traffic Details
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Soccerway’s traffic has grown 4.5% every month on average since 2009. Key statistics like low bounce rate (less than 30%) and high pageviews per visit (over 8.0) proves the quality and loyalty of the audience. In addition, Soccerway generates over 25% new visitors every month (source: Google Analytics).
2012 traffic nears 4 million monthly unique visitors and 100 million monthly page views. There are currently 28 countries with over 1 million Soccerway pageviews per month. The key territories are listed as follows:- United Kingdom, Ireland
- Italy, Germany, France, Spain, Netherlands, Belgium, Portugal
- Poland, Romania, Serbia, Bulgaria, Greece, Russia, Georgia
- United States, Canada
- Indonesia, Malaysia, Singapore, Thailand
- Brazil
- South Africa
- Australia
- Advertising Solutions
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Soccerway features several advertisement unit types.
Display units: Display units on Soccerway serve across the whole site.
- Floating bar (1000x50)
- Leader board (728x90)
- MPU (300x250)
- Skyscraper (120x600)
- Vertical (120x240)
- Buttons (120x90)
Bespoke units: These are units that are quite specific to Soccerway. They often combine an image and text with visual effects or contextual capabilities. They are integrated units that are embedded within the content blocks. These units are excellent to deliver punch-lines or short messages.
- Homepage middle unit (540x37)
- Contextual top/bottom units (557x30)
- News bottom unit (557x30)
Betting units: Betting-right units include a logo and two lines of text including the bonus/promotion cash of the bookmaker. They are catching attention and are used to deliver longer messages.
- Betting-right units (300x100)
Text links: Text links are preferred solutions for advertisers that are not only seeking traffic but also SEO benefits. Soccerway’s sponsored links are some of the most popular among others on the web.
- Header link (240x28)
- Sponsored links
- Case Studies
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Soccerway has been in an affiliate partnership with Bet365 for over 2 years.
A combination of display units, bespoke units and betting units as well as carefully managed content helped Soccerway establish an increasing delivery of new depositors every month.
Globalsportsmedia have helped us to further expand bet365’s global brand presence through our involvement in Soccerway. The way Soccerway and its team conduct their business is a credit to the affiliate industry and we look forward to continuing our partnership together. Adam Webber, Bet365 Affiliates Manager
AllYouBet approached Globalsportsmedia in order to increase their online exposure with a minimal budget.
A deal that started as a small campaign quickly turned into a major promotion across many key territories.
It was Soccerway’s pleasure to deliver more net revenues than the financials of the campaign to AllYouBet.
It was such a pleasure working with Soccerway! They bring us some great traffic, and as AllYouBet is a new player in the industry, Soccerway really give us a great sales package within the limits of our budget. The high quality of the punters Soccerway traffic bring really made a real impact on our results. Staff at Soccerway is always very professional and helpful with even the smallest of issues. Soccerway works well, looks good and really does boost acquisition with their high-end site.
Danny T., AllYouBet Sportsbook Acquisition Manager
Online Betting Guide is a sponsored link partner of Soccerway for several years.
Being one of the top sportsbetting sites in the market, OLBG chose Soccerway to boost their traffic stats with our sponsored links.
We are happy to extend our agreement for another year with OLBG recently and we will keep delivering them excellent quality traffic to boost their affiliate business.
ESPN has repeatedly chosen Soccerway to promote their football packages in the UK. Their most recent campaign included FA Cup games promotion.Apart from these case studies, Soccerway keeps featuring premium brands such as Nokia, Adidas, Barclays and many others.
- Contact
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Get in touch with us today and let’s get you featured on Soccerway – the home of football information!
Contact: advertising (at) globalsportsmedia.com